AUCKLAND, Today: Latitude Homes is putting real Kiwi lives at the centre of its new national brand campaign, created with integrated creative and media agency Contagion.
Titled Built for every type of Kiwi, the campaign leans into a simple truth. There is no single version of a typical home buyer, because Kiwis are not exactly a one-size-fits-all bunch.
From first-home buyers and upsizers to downsizers, investors and extended families, the work highlights the range of homes Latitude Homes builds across New Zealand.
It also focuses on the people behind those builds, showing how different life stages, budgets and needs all shape what home means. The campaign positions Latitude Homes as a national builder with a strong local heartbeat.
While the brand operates across the country, each build is delivered through local owner-operators who live in their communities, work with local suppliers and stay involved from design through to handover.
“Every home begins with you and with the right builder; the journey is simpler, smarter, and more rewarding than most Kiwis expect.,” says Marc Hunter, Managing Director of Latitude Homes.
“Latitude Homes has the reach and capability of a national builder, but the experience people talk about comes from dealing directly with local owners who genuinely care.” – Dean Taylor, CEO, Contagion
The campaign runs across video, digital, out-of-home, social, search and content partnerships. It balances national consistency with regional relevance, helping the work feel familiar, practical and grounded wherever it appears.
“We loved bringing this fully integrated campaign to life. Huge thanks to our media partners for your support and collaboration in backing a fantastic New Zealand business, Latitude Homes Limited,” said Suzanne Breslin, GM of Media at Contagion.
Dean Taylor, CEO of Contagion, said the work focused on bringing together Latitude Homes’ scale and its hands-on approach.
“Latitude Homes has the reach and capability of a national builder, but the experience people talk about comes from dealing directly with local owners who genuinely care. This campaign is about showing that breadth, not just in the homes they build, but in the people they build them for.”
The creative brings the idea to life through a series of simple vignettes, each spotlighting different ‘types’ of Kiwi homeowners. Together, they reinforce the campaign’s central point. Everyone’s needs are different, but everyone deserves the same level of care.
At its heart, the work backs a clear promise: homes delivered with care, on time and on budget, across every stage of life.
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