Leading Aussie PR shop launches in NZ

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Independent Australian PR agency Thrive has announced the opening of its first office in Auckland, “due to client demand”.

Thrive has a 16-year history in the Australian market with offices in Sydney, Melbourne and most recently, Brisbane.

The agency has worked with some of Australia’s best known brands, including Coles and Optus, and has also previously run NZ campaigns for Twitter, Mattel and Callaway Golf.

Thrive founder/MD Leilani Abels, hails from Wellington, and. Thrive’s Transtasman lead and 2IC in Sydney, Frances Wills, has worked in PR agencies in Auckland before relocating to Sydney. “She has an intimate understanding of the media landscape and cultural diversity in NZ,” Abels says. “Frances will play a key role in accelerating the growth of the NZ operations.

“We will be working with Australian and global companies looking to expand into the New Zealand market, along with New Zealand companies who are looking for a high impact PR offering and who are potentially seeking to expand into the Australian market.

“I believe that Thrive’s expertise can add great value for brands looking for a strategic and creative communications consultancy.”

The company is recruiting and will be based in new premises in Britomart.

Frances Wills said: “Thrive will deliver exceptional career opportunities for local PR talent. Not only will NZ based consultants have the chance to spearhead game-changing campaigns with the best local and global brands, but talent will also have the chance to learn and be a part of an agency that’s really going places. ”

Thrive is a B2C and B2B PR agency that provides services including traditional and digital media relations, influencer relations, events, social media, sponsorship management and issues management. Thrive’s specialist categories include: Sport, Entertainment & Events, Food & Drink, Tech & Innovation, Health & Wellbeing, Home & Design, Not-for-profit & Community.

  • Thrive is at: Level 1, 28 Customs St East, Auckland; PO Box 105 194 Auckland City, www.thrivepr.com.au.

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