Lime taps Pursuit PR

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AUCKLAND, Monday: Lime e-scooters has appointed Auckland shop Pursuit PR Auckland as its NZ public relations agency, and reappointed Brisbane-based KDPR as its Aussie PR advisor.

Lime’s Sydney-based regional director Mitchell Price said (in a release): “The agencies have both demonstrated a deep understanding of Lime’s brand and stakeholders, and will add to Lime’s ability to maintain its position as the leader in micromobility.

Since launching across ANZ late last year, Lime has recorded more than three million electric scooter rides in New Zealand.

Lime has transformed travel across the globe, expanding to over 100 cities across more than 25 countries and recording 65 million rides since launching in 2017.

Pursuit PR will report to Lime’s newly appointed Melbourne-based Asia Pacific comms manager Clancy Dobbyn.

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