SYDNEY, Today: Mediahub has just welcomed Linda Fagerlund as their new Chief Strategy Officer for Australia and New Zealand. In this fresh role, she’ll be spearheading strategic initiatives across the Tasman and joining the senior leadership team.
Linda brings a wealth of experience with over 15 years in strategic roles, including stints at Leo Burnett and News Corp. She recently held top positions at dentsu, including Head of Brand Marketing and CSO at dentsu media and Carat, and was the National Head of Strategy at Spark Foundry before that.
Her deep insight into consumer behaviour and market trends positions her perfectly to drive Mediahub’s comprehensive communication strategies, including content and marketing efforts. Linda will be based in Sydney but will also collaborate with Mediahub’s other ANZ offices.
Sue Squillace, CEO of Mediahub ANZ, praised Linda’s unique mix of strategic prowess and marketing communications expertise. “Strategy and innovation underpin the success of the agency, and it is essential that exceptional talent leads Mediahub’s strategic offering,” she explained.
“I’m thrilled to join Mediahub’s talented team. They have a ‘best of both worlds’ offering as a boutique full-service agency, backed by the scale and deep capabilities of the IPG network.”
“Linda is one of those rare ‘unicorns’ in strategy who can straddle media and creative strategic planning but also bring additional skills around social and content plus trade marketing and communications to the table.
“Linda is our first significant hire due to growth since we reimagined Mediahub last year, and I could not be more delighted that she is joining our team.”
On stepping into her new role, Linda expressed her excitement: “I’m thrilled to join Mediahub’s talented team. They have a ‘best of both worlds’ offering as a boutique full-service agency, backed by the scale and deep capabilities of the IPG network, which is a strategist’s dream in accelerating great work, creativity and innovation for brands.”
Linda is celebrated in the industry, featuring on several power lists and winning numerous awards for her strategic work. She’s also a passionate advocate for diversity, equity, and inclusion and has been an active panelist and speaker.
Her appointment is effective immediately, and she reports directly to Sue Squillace.
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