Lion has appointed Young & Shand as its digital agency after a pitch. The incumbent, for the past seven years, was TBWA NZ’s Digital Arts Network, which resigned the business – apparently because the rewards were not commensurate with the work.
Young & Shand’s pitch partner, Tailor, will handle Lion’s website development.
Young & Shand will handle the digital marketing, digital production and social media management for all Lion brands.
Young & Shand resigned its Beam and Pernod Ricard accounts. Lion’s other agencies are ZenithOptimedia, Spur, Mango, and The PR Shop.
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