Lion in media agency pitch?

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AUCKLAND, Today: NZ’s biggest alcoholic beverage company Lion is amidst a pitch for a new media agency, according to a report by business writer Damien Venuto in today’s NZ Herald. The incumbent is Zenith Optimedia.

“The pitch does not involve the creative side of the business, which remains on the DDB ledger,” Venutto writes. “The media responsibilities have until now fallen to the agency Zenith Media, which has held the Lion account for many years.


“PHD, Mediacom, and Publicis Groupe agencies are said to be involved in the pitch.”

“However, this now looks set to change with some of the biggest media agency names swooping in for a chance to pick up the lucrative account.”

Venutto quotes “industry sources” who say PHD, Mediacom, and Publicis Groupe agencies are involved in the pitch.

“It is unclear which Publicis agency will lead the process but one source suggested it was likely MBM, which was acquired recently by the group.”

None of the parties named in the Herald story – including all agencies and Lion – responded to Venutto’s request for comment.

Read the full story here


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