Cannes taps New Yorker to run women-led See It Be It programme

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09 February 2018 – Cannes Lions has today announced the appointment of R/GA US chief creative officer Chloe Gottlieb, as the ambassador of this year’s See It Be It programme, taking over from last year’s lead Madonna Badger, of women-led New York agency Badger & Winters.

Badger will continue to be involved with the project in the role of chair, in a three-year appointment.

Now in its fifth year, See It Be It is a career development and acceleration programme for women in the creative communications industry who face diversity challenges and want to lead the way for change.

Louise Benson, executive See It Be It lead for Cannes Lions said: “Over the course of See It Be It history we’ve had incredible responses from women applying to participate along with senior leaders offering their time and experience.

“Chloe is a shining example of the type of leader we strive to emulate, a truly talented creative leader who values mentoring and sharing her experience to foster others to become leaders.”

“As ambassador, Chloe’s role will be to lead the group of highly talented women through a curated programme of executive training, exclusive seminars, a dedicated mentorship scheme and provide insights and guidance throughout the process.

“Chloe’s role will be to lead the group of highly talented women through a curated programme of executive training, seminars, and a dedicated mentorship scheme.”

Gottlieb said: “It’s such a privilege to be named this year’s See It Be It ambassador. I have had the opportunity to attend See It Be It events with Madonna and have been blown away by how powerful the programme is.

“It’s an amazing opportunity for these hugely talented women to recognise and realise their own potential as creative leaders in the industry and develop a network of people who can support them to move forward while inspiring others.

“The See It Be It chair is a new position to help steer the course of the initiative and guide its evolution. Madonna will act as spokesperson and advocate for the objectification criteria in the Cannes Lions judging process. Madonna can provide expert guidance and advocacy to ultimately get to a point where gender parity is reached and the programme is no longer required.

“Building on the success of a series of global See It Be It events run throughout 2017 Madonna will join Chloe and guests on 28 February at the R/GA offices. The free-to-attend events are an introduction to the See It Be It community and provide some key insights around leadership and confidence.

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