Auckland based digitally-led creative agency Little Giant, Linked by Isobar has worked with Pead PR to launch weight-management product calocurb to the New Zealand market, with reports of “fantastic” sales results to date.
Calocurb is a new subscription-based weight management product aiming to take a sizeable chunk of the global weight loss and weight management market which is expected to exceed US$253.1 billion by 2024 at a CAGR (compound annual growth rate) of 6.2%.
Little Giant ceo Mark Hurley said (in a release supplied by Jane Torrance of Pead PR): “Launched in April and using revolutionary science developed in New Zealand, calocurb is already making big gains on the market with revenue achieved above expectations and a conversion rate higher than the industry average.”
Little Giant was engaged in September 2017 as calocurb’s brand, marketing and technology partner with Pead PR, the public relations and social media partner. A full working group was established with representatives from calocurb’s owner, Lifestream International, Plant & Food Research, Little Giant and Pead PR.
Little Giant completed qualitative and quantitative research on the New Zealand market, enabling the company to define a fully-informed brand strategy, build calocurb’s communication platform, website and visual brand identity, design their packaging and launch campaign concept and collateral.
“A combination of gold-standard PR and an end-to-end brand experience, delivered by our agency partners.”
At launch, the website built by Little Giant ranked in the top 1% for web traffic and sales on the Shopify platform out of the approximately 2500 online stores launched globally that day via Shopify.
Calocurb’s site conversion rate at launch was four times the global average and session duration which significantly outperforms the industry standard.
Calocurb ceo Sarah Kennedy described the launch success as “a combination of gold-standard PR and an exceptional end-to-end brand experience, delivered by our agency partners Pead PR and Little Giant respectively,” she said.
Mark Hurley says the launch demonstrates the agency’s true end-to-end capability. “Calocurb is a great example of how Little Giant’s unique combination of strategic, creative and technology services can be applied to drive business success for our clients,” he said.
“We designed the brand strategy and brand identity, designed the packaging, delivered a marketing and channel strategy, designed all marketing collateral, built the custom e-commerce storefront using Shopify and consulted on set up and managed the backend IT infrastructure to support the reporting, sales & logistics requirements (Recharge and Go Sweet Spot).
“We are now working on an ongoing basis to improve the performance of calocurb’s platform and media.”
“This was true integration with no self-interest or protectiveness.”
Pead PR founder/ceo Deborah Pead puts their success down to a collaborative inter-agency effort.
“The integrated response to this brief has produced exceptional results and is a testament to the combined approach from Little Giant and ourselves,” she said. “This was true integration with no self-interest or protectiveness.
“From the start, our focus was on doing the best for the launch of calocurb and we’re proud of the standard we’ve set for global expansion.”
Little Giant and Pead PR continue to work with calocurb on an ongoing basis to optimise their platform and path to purchase and continue to manage their digital campaigns, PR and social media.
About Little Giant, Linked by Isobar
Little Giant, Linked by Isobar is a digitally-led creative agency based in Auckland’s CBD. Little Giant partners with clients (emerging and established) to build digital products and services, design engaging brand communications and experiences, and implement cross-channel, digitally-led campaigns. Established in 2011 and with more than 45 employees, Little Giant was acquired by the Dentsu Aegis Network in 2017 and became Little Giant, Linked by Isobar. Little Giant was named one of NZ’s fastest growing companies in 2015 (Deloitte Fast 50), one of Asia-Pacific’s fastest growing technology companies in 2015, 2016 and 2017 (Deloitte Asia Pacific Tech Fast 500) and continues to achieve more than 60% year on year revenue growth today. In late 2017 Little Giant was named 2017 Campaign Asia Pacific’s NZ Digital Agency of the Year. CEO and co-founder Mark Hurley was one of 17 finalists in 2017’s Ernst & Young Entrepreneur of the Year awards.
About Pead PR
Pead PR was founded in Auckland in 2001 by Deborah Pead and is a leading NZ independent brand-building agency. Pead PR has built its reputation on effective & innovative public relations ideas and integrated campaigns which leverage social, digital and influencer marketing which get people to believe in a client’s brand. In 2018, Pead PR was recognised as the leading PR agency in New Zealand by NZ Marketing.
Calocurb is a 100% plant based weight management designed to help manage food cravings and support portion control at meal times. A world first and a breakthrough product in the weight management category, calocurb’s active ingredient is a specific New Zealand-grown hop flower extract Amarasate developed by Plant & Food Research. Calocurb contains bitter compounds that support satiety and is the result of six years of research.
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