L&L wins lingerie retail chain

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Freemans Bay-based PR shop Lily & Louis has picked up the NZ side of Australian-based Bras N Things.

L&L (which is a CAANZ member) and will be handling both strategic PR planning and showroom responsibilities.

Founded by Australian retail veteran Brett Blundy 30 years ago, Bras N Things has around 200 stores in Australia and five in New Zealand (all in Auckland – at St Lukes, Onehunga, Sylvia Park, Glenfield, and Botany.

Employing over 1500 team members, Bras N Things has an exciting product range that includes lingerie, sleepwear, playwear, sports, swim and accessories and the win is a huge coup for the Lily & Louis brand.

“We are thrilled to add Bras N Things to our stable as we continue to grow during what is shaping up to be an exciting year for us,” said Jacqui Ansin, Managing Partner of Lily & Louis. “They have one of the strongest retail names in Australasia and it is a truly exciting partnership to be a part of.”

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