LIA adds brand name category

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The London International Awards has announced its 2016 call for entries – including a new category, Verbal Identity , which recognises the long-term verbal assets of the brand (brand name, sub-brand name, corporate name).

The main categories include: Billboard, Branded Entertainment, Design, Digital, Integration, Music Video, Non-Traditional, Package Design, Poster, Print, Radio & Audio, The NEW, TV/Cinema/Online Film, (including Music & Sound, and Production & Post.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2015 and 31st July 2016.

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