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UK ad news site Warc has conscripted two senior Kiwi adpeople to sit on the international jury for the Content Strategy category at the upcoming Warc Awards in London.

Barnes Catmur & Friends Dentsu ECD Paul Catmur and True head of planning Janisa Parag will sit alongside experts from the UK, India, the Netherlands, Australia (One Green Bean ceo Carl Ratcliff), and USA when the jury meets in London in May.

The Effective Content Strategy category looks for evidence of how a content strategy has helped a brand achieve business goals.

The category rewards branded content strategies that demonstrate a business outcome and where editorial-style content is designed to win attention. This could include video, audio, brand-funded TV shows or other formats. The Grand Prix winning paper will be rewarded with US$7000.

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