London deadline looms

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Also closing in fast is the deadline for the 29th London International Awards, to be held this year in Las Vegas. Entries need to be lodged by Wednesday 13 August.

This year, LIA has added Branded Entertainment to the categories. Under the Branded Entertainment umbrella, judges will award creative solutions that are funded by and complementary to a brand’s marketing strategy.

“This means the work must bear the brand’s personality, positioning and marketing objectives,” says the unsigned release from LIA.

“The idea can encompass any piece of content, scripted or unscripted, a comedy or drama as a single submission or a series. It can also take any form, be it film, television, live event, gaming, or music video. One of the main criteria is that it must be entertaining and engaging.”

The Branded Entertainment jury will be chaired by Jimmy Smith, chairman/ceo/chief creative officer at LA’s Amusement Park Entertainment.

LIA honours creativity in 15 categories: Billboard, Branded Entertainment, Design, Digital, Integration, Music Video, Non-Traditional, Package Design, Poster, Print, Radio & Audio, The NEW, TV/Cinema/Online Film, TV/Cinema/Online Film – Music & Sound and TV/Cinema/Online Film – Production & Post-Production.

All companies and/or individuals involved in the creative process are eligible to enter. As a piece of work is a collaborative effort, potentially created by more than one company, LIA allows multiple entrants.

2014 Key Dates:

Entry Deadline – 13th August
Judging and ‘Creative Conversations’ – 3rd October – 11th October
Shortlist Notifications Released – 20th October
Winners Announced – 3rd November (in LA)


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