Looks like CGI – but shot in camera

Editor TVCs, News Make a Comment

The creatives at Colenso & Finch revisited their childhood comic books to conjure up the latest TVC for State Insurance’s online services.

The ad unfolds like a short comic strip, and aims to echo the fact that State has been around a long time (100 years, in fact).

Everything in the tvc has been rendered in several layers of waterpaint (mainly State ‘blue’) to lend a retro feel – it looks like CGI but was shot entirely in-camera.

The wider campaign is running on TV, digital and radio.



Client: IAG
Agency: Colenso BBDO
Production Company: Finch (Wade Shotter)
Partners: Franklin Rd, Beryl

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