Lorde vents Grammys pique in full-page Herald ad

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Lorde has taken out a full-page ad in the NZ Herald which appears to be a thinly veiled swipe at the prejudices faced by many female recording artists – and the Kiwi star’s exclusion from the performance roster at the Grammys.

Her album Melodrama was the only female artist shortlisted for the Album of the Year – and she was the only nominee not asked to perform solo on Sunday night.

Just 17 out of the 86 Grammy statues went to women at this year’s ceremony.

M+AD could not detect the hand of an ad agency or PR firm in the ad, which appears to be hand-written note by the artist herself.

It read: “I just wanted to say thank you, from the bottom of my heart, for loving & embracing Melodrama the way you did. Thank you, also, for believing in female musicians. You set a beautiful precedent!”

At the awards, she had a poem by feminist artist Jenny Holzer – sewed into the back of her red grown which discusses “the overthrow of the oppressors”.

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