Lorde’s little sister to edit Bauer’s MissFQ #1

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Bauer Media has launched a digital brand extension, MissFQ.co.nz, based on the fashion credibility and aspirational values of Fashion Quarterly, providing inspiration for teens and millennials on all things fashion, beauty, celeb, fitspo and life & love.

The new site is sponsored by Batiste, a top-selling dry shampoo in New Zealand and internationally, and a cult favourite amongst the magazine’s target demographic.

Miss FQ will feature guest editors – the first of whom is Lorde’s little sister, actor Indy Yelich-O’Connor, who has a strong following on social media (27k Instagram followers, 6k Twitter followers) and has been profiled in Teen Vogue, Nylon and the Huffington Post.

“Our brand community is thriving with fast-growing digital platforms, the success of Fashion Quarterly Life and exciting activations such as our elite partnership with New Zealand Fashion Week,” says publisher Tanya Walshe.

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