Lotto and Spark PR & Activate have teamed up with much-loved personality Jaquie Brown to highlight the magic of being a mum, ahead of Mother’s Day this Sunday (13 May).
Chris Lloyd, Spark PR & Activate’s head of content, said: “The hilarious Jaquie Brown stars in the latest Lotto Mother’s Day video, which will be housed on Facebook and run on digital pre-roll, tapping into a magical moment that all New Zealand mums will identify with – reading bedtime stories with their children.
“And equally relatable – falling asleep with their child as they read the story. And even more relatable – that a child never sleeps conventionally in a bed.”
Keeping things in the family, the video also features Brown’s son and her own mum, Janet.
“Keeping things in the family, the video also features Brown’s son and her own mum.”
Lotto marketing manager Leah Neilson said: “The Mother’s Day campaign is about capturing what mums really want – more time with their family – incorporating Brown’s quirky sense of humour.
“We are delighted to work with Jaquie. She truly understands the joy and hilarity of being a mum, and the challenges and importance of spending quality time with her children.
“A Lotto Triple Dip win can help give mothers the gift of time, and memories with their families. We loved that it was a real family affair with her own mother and son in the video too.”
Chris Lloyd said: “This is a fun, relatable video that plays out the realities of being a mum. While a Lotto Triple Dip win would mean you could buy a lot of nice things, what most parents want is the opportunity to spend more time with their kids.
“Jaquie is perfect to carry the balance of being relatable and inspirational.”
Client: Leah Neilson, Lotto NZ marketing manager
Writer: Jaquie Brown, Chris Lloyd (Spark PR & Activate)
Producer: Spark PR & Activate, part of PHD New Zealand
Video production: Motion Valley
PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media, reflected in the network ranking 2nd most awarded network in the world, according to the Gunn Media 100 report. PHD NZ was also named Media Network of the Year at Spikes Asia Festival of Creativity 2017.
PHD has over 4000 staff working in over 80 offices worldwide, having been founded in London in 1990 as the first planning-led media agency. Built on a culture of thought leadership, innovation and creativity, with a philosophy of Finding a Better Way, PHD is today one of the world’s fastest growing media and communication agency networks.
The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)
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