Love story

Editor TVCs, News Make a Comment

Sugar&Partners has created a TV & print campaign to launch its new range of muesli and porridge. “Hubbards breakfast are like a love story in every box,” says the agency blurb.

“They truly are ingredients made for each other. So to launch a new range of muesli and porridge the humble Oat had to go on a search for love.”

The TVC is out of Toybox Freemans Bay.

The initial launch was for Hubbards new Granola range, with the current market activity focussing on their existing “and much loved” Amazing Muesli range. The overarching theme for all being ingredients made for each other.


Agency: Sugar&Partners
Creative Director: Damon O’Leary
Creative Director: Dave Nash
Art Director: Vikki Cheng
Copywriter: Begona Mas Guerrero
Producer: Nanette Miles
Account Director: Maree Lawrence
Agency Producer: Nick Barnes
Account Executive: Jemma Western
Film Co: Toybox
Director: Andrew Newland

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