AUCKLAND, Tuesday: Lumo and NZ Marketplace Chooice have teamed up to offer SMEs free advertising as the rest of New Zealand comes out of lockdown.
Lumo Digital Outdoor is lending a hand to help Chooice’s marketplace of local entrepreneurs across the country get back on their feet.
Lumo chief marketing officer Hamish Smith said: “The initiative will offer hundreds of New Zealand businesses a much-needed boost in visibility, as business resumes over the coming weeks.
“Under the partnership, Lumo will offer complimentary creative services and digital billboard placements on its network of 35 screens across Auckland, Hamilton, Tauranga, Wellington, and Christchurch.
“Lumo is a local, independent business with genuine empathy for the difficulties these lockdowns present. This is a nice fit for us and we are excited about partnering with Chooice, who have been doing amazing work developing the New Zealand small business community.
“Lumo will offer complementary creative services and digital billboard placements on its network of 35 screens in Auckland, Hamilton, Tauranga, Wellington and Christchurch.”
“Our Up and Running campaign helped a lot of businesses in lockdown of 2020 so we wanted to see how we could extend a helping hand this time through the incredible Chooice community.”
NZ-Made Products founder Sarah Colcord launched the Facebook group during lockdown last year to support local businesses, including her own event management company, never envisaging it would morph into an online community for thousands of Kiwi entrepreneurs.
Renamed Chooice, the 551,000-strong community makes it New Zealand’s largest Facebook group, and sales through vendor stores on the website since launch has surpassed $2.5million.
Furthermore, the two organisations are encouraging other media entities to get behind the initiative.
“Lumo and Chooice are kicking this off,” Colcord said. “But we really want other media companies to step up and get involved, like TVNZ, Discovery, Sky, and NZME.
“We all have an obligation and the resources to help get the country up and running again, and that starts with small businesses; the backbone of the nation,” she said.
- Submissions are now open here www.chooice.co.nz
- www.lumodigital.nz
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