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AUCKLAND, Today: Outdoor specialist Lumo are talking up the “overwhelming success” of its Up and Running campaign that displayed 1500 ads across its network of 23 digital billboards nationwide over five weeks – helping 500 small businesses reopen after the Covid-19 lockdown.

Lumo co-founder/ceo Phil Clemas said: “As we begin to enjoy life at Covid Level 1, we can reflect upon the success of Up and Running that helped hundreds of local small businesses move from Level 4 Lockdown to Level 3.”

The initiative, established by two NZ-owned companies – Lumo Digital Outdoor and Auckland creative agency Pitchblack Partners – offered “much-needed free publicity to small and medium-sized enterprises across New Zealand:.

Clemas: “The team at Pitchblack looked after the creative design, while the Lumo team offered media placements across its network of 23 digital billboards in Auckland, Wellington, Christchurch, Hamilton and Tauranga.

“The lockdown period was a very tough time for most businesses so we felt it was important to use our media network for good by encouraging local people to support local businesses.

“The Pitchblack team gave it their all, supported by their friends at Assembly and Aux Digital, who built a new website and logo animation in just a couple of days.”

“The team at Pitchblack Partners gave the campaign their all with ad design services, and were supported by their friends at Assembly and Aux Digital, who built a new website and logo animation, within just a couple of days.

“This really showed their enthusiasm for the initiative and their desire to be involved.”

“The campaign opened in April and was so compelling that just 48 hours after its launch, over 500 submissions from small businesses had been made.”

Pitchblack creative partner Tom Paine said: “Receiving all the positive feedback from small business owners was genuinely heartwarming. I’m just glad we could pitch in and help out so many small businesses around the country.”

Many of the businesses who took advantage of Up and Running offered click & collect or delivery services, enough to get them started under the restrictions of Level 3. The feedback from many summed up the positive impact across the board.

Peter Lorimer from Marlborough’s Deep Down Wines told Clemas: “To be honest it’s surreal seeing our brand in lights on Ponsonby Rd.

“This is an awesome initiative and spreads really positive energy amongst the gloom. We really appreciate the support during these challenging times.”

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