Lumo enlists Aussie standards consultant

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AUCKLAND, Today: Lumo Digital Outdoor is introducing what it calls “world-first standards in out-of-home reporting data” to the NZ market through a new contract with Australian-based reporting platform Seedooh. 

Seedooh is a fully-independent technology platform specifically designed and built to provide complete and standardised reporting for buyers and sellers in the out-of-home sector. Launched in 2017, Seedooh has a global alignment with PwC to bring impartial third-party verification of OOH data.

“The platform is the only reporting system worldwide that provides near real-time, third-party verified delivery data for OOH campaigns appearing in both digital and traditional formats,” said Lumo ceo/co-founder Phil Clemas.

The platform is available in two securely-hosted cloud-based solutions: Seedooh for Agency & Advertiser and Seedooh for Media Owner. Lumo will be accessing Seedooh’s Media Owner platform to provide independently verified, connected and standardised campaign delivery reports to its customers in almost real time.

Clemas said: “Verified and independent reporting data have become a critical component of the future for confidence in the OOH industry. We have a progressive mindset and we are driven to make the most of the opportunities that digital OOH presents to marketers and agencies.

“Verified independent reporting data have become a critical component for confidence in the OOH industry.”

“Teaming with Seedooh allows us to accelerate our business based on reliable, third party reporting analysis, whilst helping to lead the NZ OOH sector towards the future.

“We recognise that flexibility and dynamic content will increase display-time complexity and the need for us to provide confidence that we are delivering what we have sold, regardless of location, time, audience or dynamic trigger for a specific message or campaign.

“Seedooh will connect, verify and automate our display reporting on all our campaigns, so we can firstly confirm what occurred and then work more closely with our customers on achieving better, more effective campaigns. This we expect will become the new benchmark in advertiser expectation of display accountability.”

Seedooh ceoTom Richter said: “Lumo is one of the most progressive OOH businesses we have encountered internationally and Seedooh will bring significant value to their customers by providing complete confidence that their campaigns are delivered as expected, no matter how complex the delivery parameters.

“We will also bring significant efficiencies for the Lumo team, as they are effectively outsourcing to an automated technology solution in the complex area of OOH reporting.”

In Australia, Seedooh’s connections include JCDecaux (APN Outdoor) and oOh!Media (Adshel).

About Lumo
Lumo Digital Outdoor is New Zealand’s premium digital out-of-home advertising companyoffers clients a single focus on all things digital outdoor. Lumo’s emphasis on high-resolution large format LED billboards, premium inner-city locations and leading-edge smart software technologies gives advertisers the edge.

Founded by NZ media industry stalwarts Kent Harrison and Phil Clemas in 2016, Lumo is fast becoming the most influential digital outdoor specialist in the country with 17 LED screens already in operation and several more prime developments scheduled for the year ahead – in Auckland, Hamilton, Tauranga, Wellington and Christchurch.

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