Lumo taps Charlie McCubbine

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AUCKLAND, Today: Lumo is putting on weight – despite the pandemic. Charlie McCubbine, formerly of Mediaworks, has joined Lumo as direct account manager.

Originally from the UK, she came to NZ for a snow-boarding holiday in Queenstown back 2012.

“I loved it so much I decided to stay,” she said.

After gaining residency in 2017, she moved to Auckland in pursuit of a dream career in media sales and over the following three years, worked at Mediaworks in radio, TV and digital sales.

“What I enjoy most about media sales are the people, the relationships and the scope to be creative,” she said.

“Lumo offers me these attributes in spades and I am looking forward to stepping up and helping advertisers realise more from Lumo’s suite of innovative tech and quality media.”

Lumo co-founder Kent Harrison said: “Charlie is very well known across the industry and her clients love her. She joins us when we’re eager to rejuvenate the market and excite advertisers about the potential digital out-of-home has to offer.

“Charlie is very well known across the industry and her clients love her.”

“Although the out-of-home sector was significantly impacted by the drop in audience volumes during the lockdown, the vehicular volumes have since almost fully recovered across Lumo’s media network.

“Adding more staff shows our optimism and proactive can-do attitude in helping our local economy recover.”

Waiting game
Harrison told M+AD the sudden announcement that Bauer was closing its doors in New Zealand early in the Level 4 lockdown reverberated through the media industry.

“The news media has been waiting for the dominoes to start falling.

“Advertising spend significantly reduced and many media outlets were forced into restructuring, redundancies and severe cost cutting, the likes of which we haven’t seen since the global financial crisis or longer.

“But as we moved away from the lockdown restrictions and into Level 1 conditions, some have been able to start rebuilding their media businesses in anticipation of a pre-summer lift in spend and also ahead of the boost we are all hoping for from the build-up towards the Americas Cup regatta in early 2021.

“One of those media companies ready to help drive the rebuild is Lumo Digital Outdoor.”

About Lumo
Lumo Digital Outdoor is a national pure-play digital out-of-home advertising company. Lumo’s emphasis is on high-res large-format LED billboards, premium inner-city locations and leading-edge smart software technologies. It was founded by NZ media industry stalwarts Kent Harrison & Phil Clemas in 2016. The company offers screens in Auckland, Hamilton, Tauranga, Wellington and Christchurch, underpinned by a technology infrastructure that guarantees operational transparency and audience accountability.

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