Lumo’s momentum accelerates

EditorNews Make a Comment

Lumo Digital Outdoor celebrated its first year in business in 2017 on a high with the launch of its sixth premium LED billboard in Auckland’s Khyber Pass Rd, and a seventh on Newton Road.

“Last year was a whirlwind but we were very pleased with the progress made in our maiden year and are now focused on year two which will be all about building more screens and scaling up our media inventory to become more competitive and influential,” said Lumo ceo/co-founder Phil Clemas.

“Our plan is to create a ring of digital billboards around Auckland’s CBD supported by carefully selected sites in Hamilton, Tauranga, Wellington and Christchurch,” Clemas said.

Confirmed to date are the licenses and resource consents to complete the Auckland ring by October with Hamilton and Christchurch already operational. Finding the right sites in Wellington and Tauranga is a current priority, Clemas says.

Last month’s launch was the start of a rollout this year aimed to position Lumo as a leading premium digital billboard operator.

“Finding the right sites in Wellington and Tauranga is a current priority.”

“Being 100% focused on large format digital outdoor creates the opportunity to develop specialist knowledge, capability and innovation without being distracted by other formats,” Clemas said.

“Growing scale and quality inventory is just the start of the Lumo story. What ultimately drives us is the creative upside digital outdoor has to offer advertisers and agencies.”

Ports of Auckland adds 9th screen
Lumo’s partnership with Ports of Auckland will see their ninth digital billboard launch in late March and their tenth Screen will go live in June.

“By November, we will have over 20 premium digital billboards operating in Auckland, Hamilton, Tauranga, Christchurch with Wellington going live in early 2019,” said Lumo sales manager Kent Harrison. “Momentum is certainly accelerating,”

About Lumo
Lumo is a New Zealand-owned and operated specialist digital outdoor media business established to disrupt the existing model and help inspire greater creativity in the digital outdoor space. Lumo may be the young upstart but their focus is clear – quality locations, quality technology, quality partnerships.

Share this Post