M Theory picks up second FWA award for 2018 

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Auckland-based AR/VR studio M Theory has picked up its second UK FWA Creativity Award of the Day in as many months for its AR and VR retellings of children’s book The Boy and the Lemon.

The achievement follows M Theory’s last FWA award for Ngāti Whātua Ōrākei Auckland Virtual Tours. The AR walking tour of Bastion Point, delivered via mobile app, was named FWA of the Day on 9 March.

FWA recognises cutting-edge innovation in digital design and development, encouraging the digital industry to push the boundaries of technology and show what is possible.

The Boy and the Lemon was created by illustrator Juliet Burton and Kiwi author James Hurman – a former Colenso chief strategist and Y&R MD, now at Previously Unavailable.

“The Boy and the Lemon was co-created by James Hurman – ex-Colenso and Y&R, now at Previously Unavailable.”

M Theory developed AR and VR experiences bringing to life the charming story of Jack, a boy whose house is crushed by a giant lemon from outer space. A tale teaching life’s most magical lesson – how to be lucky – Jack’s adventures are brought to life in a fully immersive virtual reality environment combining audio narrative and hand-painted pop-up style illustrations.

M Theory managing director Sam Ramlu is delighted the studio’s work has received further international recognition through the FWA platform: “To pick up two FWAs in such a short time is a great honour and helps profile the quality of work we as an industry are producing out of NZ,” she said.

“We want to attract more international projects to NZ so we’re really pleased to be able to showcase the capabilities that exist in this country.”

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