AUCKLAND, Today: Grey Lynn-based production company Digital Masters has created a new tvc for Carpet Mill NZ. No ad agency was involved.
Digital Masters producer Rory Tyler said: “The popular brand has made the brave decision to change their marketing for the first time in 10 years.
“This new and improved Carpet Mill campaign centres around the idea that your home is your castle. It aims to evoke all of the comforting sentiments of a house filled with good quality carpet.”
“Digital Masters is delighted to work with Carpet Mill to push the brand outside of the retail arena in a way that resonates with New Zealanders.
“We wanted to deliver that message of homegrown quality and integrity through storytelling and production values.”
“Carpet Mill is a 100% Kiwi business that prides itself on its integrity, and they genuinely deliver.
“A Consumer Guaranteed certification is not just lip service – it means that a business must meet Consumer NZ’s strict accreditation criteria and show it is committed to delivering exceptional customer service.
“We wanted to deliver that message of homegrown quality and integrity through storytelling and production values, showing how well Carpet Mill understands the different ways that Kiwis live.
“We look forward to working with Carpet Mill to further explore the stories and opportunities associated with a reputable New Zealand business.”
- 15sec below
CREDITS
Creative Director: Cathy MacDonald (freelance)
Producer: Rory Tyler (Digital Masters)
DOP: Matt Gerrand
1st AD: Kit Tyler
Technical Director: Matt Clements
Production Manager: Ashlee De Costa
Focus Puller: Jared Jones
Gaffer/ Grip: Drew Wright
Art Director: Royce Dawson
Make Up/ Stylist: Nikki Lovrich
Runner: Luka Bannister
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