Radio Live & Magic merge to create Magic Talk

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AUCKLAND, Thursday: A major restructure is under way at MediaWorks, with two of its radio stations – Radio Live and Magic – set to merge.

MediaWorks ceo Michael Anderson said the aim was to offer a talk-music hybrid. Radio Live will be merged with the Magic network in early 2019, with the new entity to be called Magic Talk.

“The merged entity will operate a music station and a talk station, and the talk station will be run by the music radio side of our business,” Anderson said.

It would mean “significant change” to most shows, although the Rural Exchange show and The AM Show would stay the same. Newshub would also continue to be simulcast in the evening.

Anderson said the move would give MediaWorks a new way to engage talk audiences, build revenue and reduce costs.

He stressed that it was a strategic move. “I want to be clear that this decision is in no way reflective of all the hard work and passion that has gone into Radio Live over the years and in particular, in the last couple of years.”

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