The Magazine Publishers Association holds its annual conference later this month – the theme is Convergence and how this will affect magazines in the future.
Jane Hastings (former NZME ceo): Evolution Solutions
Simon Coley (All Good Organics): Growing Your Own
James Hurman (Previously Unavailable): Reading the Future
Chris Lamers (chief marketing officer, Sovereign Insurance): A Way with Words –
Romney Whitehead (ex Net-a-Porter): It’s All Coming Together –
Panel discussion: Experts explore convergence – what it means to them, what it may mean for the magazine industry, and what meaningful actions we can take.
“Discover how convergence will affect magazine media businesses in the future – the challenges, the advantages and the opportunities,” says the unattributed release sent to M+AD.
“Clients are creating their own media, publishers are becoming agencies, agencies are becoming ‘content’ experts, advertising salespeople need to think like editors, and everyone must become a marketer as the content and commercial worlds collide.”
Venue: Auckland War Memorial Museum Auditorium
Date: Thursday 26 May 2016
Time: 8:30am-5pm, followed by canapes and drinks
Tickets: Cost $150+gst for MPA members (but the MPA obviously does not want tourists, who will pay a whopping $350 for non-members!). Buy them at www.mpa.org.nz
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