Mai FM spreads the feelgood vibe

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New Zealand’s 2018 Station of the Year Mai FM launches a new brand campaign today, including a tvc that features Mai announcers and an upbeat tune from local hip hop artist Rei.

Join the Crew is all about the feelgood vibes and having fun,” says Mai content director Phil Bell.

“2018 has been a landmark year for Mai,” he said. “We’ve smashed all our previous Auckland and national records; making us the number one music station in Auckland for multiple consecutive survey books, and taking out Station of the Year at the 2018 NZ Radio Awards.

“There are no words to express how extremely proud I am of my team, and all the listeners we have across Aotearoa.

“This campaign is a testament to who and what we are. We’re all about having a laugh, making our listeners feel part of the whanau, and of course, the hottest hip-hop & R’n’B station in the country.”

“Mai is all about having a good time, so we’re bound to get you in a good mood with this campaign.”

MediaWorks Radio group marketing manager Lee Gilmour said: “With some of the best results we’ve ever had, it was an easy decision to create a campaign that truly reflected Mai and was just a bit of fun.

“Refreshing our staple Join the Crew collateral by adding a new vibrancy to match that of our announcers’ personalities and the authenticity of the station.

“The music track creates the perfect synergy; Good Mood is by the multi-award-winning producer/vocalist, Rei. He produced this track with the aid of multi-gold and platinum producer DLove (Pieter T, Savage), and the sonic ear of Kog’s Chris Chetland (Dua Lipa, Bebe Rexha, Scribe, Savage Jakob, Sons of Zion, SWIDT.)

“Mai is all about having a good time, so we’re bound to get you in a good mood with this campaign.”

In addition to the tvc (created by Radlab Auckland), the creative will run across digital and OOH.


Content Director: Phil Bell
Group Marketing Manager: Lee Gilmour
Brand Manager: Briana Lonsdale
Video Production: Karl Periam (Radlab Productions)
Video Production: Ben loader (Radlab Productions)
Photographer: Jared Donkin (Radlab Productions)
Designer: Anton Herbert (MediaWorks)
Music Track: Rei, Good Mood (NZ vocalist/producer)
Music Production: Chris Chetland (Kog Studio)

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