Nimble Kiwis shot Lynx ad

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Nimble Productions exec director Nic Craig writes: “I thought you may want to know that Nimble produced both Lynx Australia and Lynx NZ tvcs”.

“This was very much a Kiwi ad! Can’t let a bloody PR agency take all the credit!”

The source of the story was a release from Spark PR & Activate that implied the production came out of Aussie agency Emotive (the same company that created the actual campaign).

Spark PR & Activate releases are usually immaculate, but this one supplied no credits for the production – which basically means we should’ve dug deeper.

Nimble is a digital production company established by Special Group and executive producer Patrick McAteer in February this year.

Apart from this omission, the credits as published on Friday (scroll down for the link) are accurate.


Client: Unilever
Unilever Marketing Director, Personal Care: Markus Rehde
Male Grooming Marketing Manager: Kristy Rutherford
Lynx Brand Lead: Kate Westgate
Media Agency: PHD
PR Agency: Spark PR and Activate
Creative, Production & Amplification: Emotive Sydney

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