Major brands join Te Reo Takeover

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AUCKLAND, Today: DOOH provider Go Media has seen a sharp uptake in clients running the joint te reo/English campaigns being offered across Aotearoa on their digital network this week.

All work features ads where the creative is first displayed in English and then followed by a te reo version.

Go Media director Andrea Rongonui said: “A vast array of clients took up this te reo takeover challenge.

“We are always looking for innovative ways to use our DOOH and we want to champion te reo, so we decided to take a pro-active approach to launch this initiative which we intend to make bigger next year.

“We have been providing qualified translators where needed and creative was signed off by Te Taura Whiri i te reo Māori. The uptake and interest was very strong at the outset.

The Christchurch City Council and the Universities of Waikato, Canterbury and Otago all took up the offer.

University of Otago senior manager of marketing and advisory services, Shelley Winsor, said the Reo Takeover campaign is a great way to support the normalisation of te reo Māori in advertising.


“The Christchurch City Council and the Universities of Waikato, Canterbury and Otago all took up the offer.”

“Go Media has helped us to get our messages in te reo Māori in front of audiences across Aotearoa. Giving tauira Māori the confidence they know they can follow their own path and succeed at the university is incredibly important for us, and to be able to highlight this throughout Te Wiki o te Reo Māori – and every other week – is vital.”

Gynaelogical awareness charity Talk Peach founder Tash Crosby said: “We’re stoked to re-work their creative.

“Go Media have been amazing with their support of our campaign this month and the opportunity was a no-brainer. The more wahine that we can reach to take ownership of their gynaelogical health the better.”

Small business social media platform Manaaki’s Monty Betham said: “We jumped on the opportunity to raise awareness for their Pakihi Māori grants.

“In support of Te Wiki o te Reo Māori, we’re giving two Māori-owned-and-operated business owners $5000 cash each, a community of support, and personal business mentorship.

“So, we hugely appreciated the opportunity to promote that message in te reo on digital billboards.”

National recruitment company Turbo Staff group manager Clayton Badland said: “We are focussed on creating long term career pathways for Māori within the construction sector and this campaign allowed us to not only demonstrate this in an authentic manner but will also lead to increasing our reach to find more Māori candidates so we can support their careers.”


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