AUCKLAND, Today: ghd, a global leader in professional hair-styling tools, has appointed Mango Communications as its Australian PR agency – securing the business trans-Tasman after a strong six-year partnership with Mango New Zealand.
The agency is now responsible for supporting the ghd brand and products across PR, partnerships, influencer activity and events across both markets.
ghd Australia head of marketing Karen Cox said: “The Mango team is renowned for smart, creative thinking, strong client partnerships and award-winning work, so we’re looking forward to strengthening and amplifying our brand across Australia and New Zealand together.”
Mango NZ MD Claudia Macdonald said: “The appointment is a fantastic achievement for the combined trans-Tasman agency.
“The appointment is a fantastic achievement for the combined trans-Tasman agency.”
“ghd really has revolutionised how we style and care for our hair, making salon quality easy and assessible. We are very much looking forward to continuing to deliver inspiring work not just in New Zealand but now Australia too.”
Mango Sydney MD Tabitha Fairbairn said: “It’s a brilliant outcome when a new partnership is founded both on chemistry and a shared vision of what earned communications can achieve.
“Mango’s trans-Tasman consultants are some of the best in the business. We will deliver great things for ghd in Australia and New Zealand.”
About Mango Communications
Mango offers a fresh approach to public relations, social media and experiential through strong strategic thinking and great creative ideas that work. Mango Communications is part of the DDB Group.
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