Mango wins VW NZ pitch (updated)

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AUCKLAND, Monday: Volkswagen New Zealand has appointed Mango Communications Aotearoa as its PR agency. This will see Mango provide media relations, experiential and ambassador management, in addition to expertise across the full gamut of marcomms.

The incumbent was PR Partners.

Mango MD Sean Brown said: “The Mango team has put the pedal to the metal with work already underway on a range of new releases across its passenger and commercial vehicle range.

“Volkswagen New Zealand is an exciting addition to Mango’s ever-expanding client list and the team is looking forward to going full throttle with such an iconic brand.

“Our team is looking forward to going full throttle with such an iconic brand.”

“We are so excited to be offering an integrated marketing solution for Volkswagen NZ, helping to drive more success in Aotearoa by sharing the stories and incredible next generation technology behind Volkswagen.

“It’s a privilege to be able to work with such an iconic brand and the fantastic people who make up the team.”

Volkswagen New Zealand passenger vehicles GM Greg Leet said: “Mango has the ability to deliver the integrated offering they have been looking for, working closely with sister agency DDB.

“We were so impressed with Mango’s combination of strategic thinking, creativity and quality execution. Already the team has been impressive to deal with and we are really looking forward for what’s to come.”

Mango is looking for new talent at all levels to join the team.”

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