Arrivals & Departures: Mark Pickering steps up

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The Comms Council has appointed Brand Spanking director Mark Pickering as chairperson for its PR, Experiential & Social Media Committee (PREScom).

Pickering is a founding member of PREScom and the Experiential Marketing Association of NZ (EMANZ). He has contributed to a number of strategic projects and events in that time which have benefited the industry.

He has over 30 years’ experience in the industry and has worked on the world’s biggest brands; creating, planning and delivering award-winning campaigns globally.

In 2007, Pickering established Fluxx: Ideas in Motion, an experiential agency which merged with Brand Spanking in 2015 to form one of the largest and most dynamic agencies in this field in NZ.

“He is a passionate evangelist for the industry and runs regular seminars globally on experiential marketing.”

He is a social media and event technology strategist within Brand Spanking’s team and has brought his knowledge to bear for clients. He is a passionate evangelist for the industry and also lectures and runs regular workshops and seminars globally on experiential marketing.

“Mark is at the forefront of the experiential marketing industry and his strategic vision will prove invaluable in continuing to raise the profile and strength of the marcomms sector”, said Comms Council ceo Paul Head.

The Comms Council PREScom is charged with highlighting and developing the value of PR, experiential and social media communications. Members are drawn from independent agencies or marcomms divisions within larger agency groups that are involved in a wide range of marketing communications including public relations, ambient, activation, social media, experiential or events.

Pickering replaces Acumen Republic ceo Adelle Keely; who filled the role since early 2017.

The Comms Council PREScom is:
Mark Pickering (Brand Spanking), Angelina Farry (Eleven PR), Dallas Gurney (Spark PR & Activate), Gina McKinnon (Fuse), Katharine Broughton (Beat Communications), Rewa Willis (Sherson Willis), Rochelle Sheldon (Socialites), and Sean Brown (Mango).

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