The Marketing Association has stepped outside its normal remit to mount a blistering attack on the Dick Smith receivers, who are reported to be mounting a fire sale of personal data to defray some of the retailer’s losses.
“It is highly inappropriate for Dick Smith receivers to put dollars ahead of personal privacy,” said MA ceo Gill Stewart.
“Responsible marketers in New Zealand have advocated for years that personal information is given the highest level of security,” she said.
“Both the Privacy Act and the MA’s Codes of Practice are clear that personal data is only ever used for the purpose of communicating with customers in the manner agreed when the information was collected.
“Trust is a very important factor in the relationship between marketers and their customers. It is highly inappropriate that Ferrier Hodgson, the accountants managing the Dick Smith receivership, think they can breach this trust by selling customer information.
“We totally support the Privacy Commissioner stepping in to remind them of their obligations under the law.”
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