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JustONE managing director Ben Goodale is welcoming what he describes as “an exceptionally positive response from marketers” to the Natural-born Communicators call-for-entry campaign the agency produced for the Marketing Association’s NZ Direct Marketing Awards.

Entries for the NZDM Awards close at 5pm this Friday (21 October).

Brought to life across email and digital, the animal related theme of Natural-born Communicators draws parallels between the innate abilities of animals to behaviours in the direct marketing world today, by celebrating the natural born communicator in all of us.

“justONE’s clever creative executions play on the unique ways in which different animal species utilise targeted communication – from fireflies using their glow, to wolves howling in chorus to call their pack together, and elephants communicating in frequencies too low for humans to hear,” said Marketing Association ceo Gill Stewart.

“We’re thrilled with the positive feedback for this campaign, and the clever link between direct marketing and animal traits for this year’s call for entries theme seems to have really resonated with direct marketers from around the country,” she said.

Ben Goodale, managing director of justONE, said: “There’s something about this campaign that is personal and relatable to DM professionals. Targeted communication and response is a natural process and just as some animals are skilled at this, direct marketers also have an innate ability in this space too.

“This year the awards categories span Industry Sector, Channel and Craft, which, coupled the Nexus Awards to celebrate excellence in data, and Special Awards, mean entrants are sure to find a natural fit.”


CREDITS

Client: Marketing Association
Director – Events: Kirsty Jamieson
Director – Events: Lone Tapp
Events Manager: Marilena Rosu
Marketing Executive: Mike Kevan
Agency: justONE
Creative Director: Drew Ayers
Creative Director: Stu Hinds
Art Director: Kelly Elcock
Copywriter: Ben Chandler
Digital Developer: Ben James
Account Director: Nathalie Philippsen
Account Director: Suzi Ferenth


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