The Marketing Association’s 2014 vital stats

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If the measure of a vibrant and healthy community is its vital stats, then by all accounts the Marketing Association ‘vitals’ have performed incredibly well in 2014, says ceo Michael Pryor in his review of the 2014 year.

“Before another year whizzes by we’d like to share some of the highlights of the performance measures which you’ve contributed to over the course of the past year and which in turn mean we can declare 2014 healthy!”

The Marketing Association 2014 vital stats …

  • More than 35 different events delivered (including breakfasts, networking, conferences, awards, and more)
  • 4,000+ attendees to those events
  • 3 conferences
  • Over 500 entries received into 2 awards competitions
  • 2 sold out awards shows
  • 195 Certificate Course graduates
  • 150 Short Course attendees
  • 300+ attendees at Not-For-Profit Committee networking events
  • 8 Committees with over 70 member volunteers
  • 525,000+ MA website page views
  • Blog articles viewed 42,000 times
  • 6,600 members
  • 30 Data Warranted Organisations
  • 4 new courses developed for 2015 (and more in the pipeline)

“Like most marketers you’ve probably spent a fair chunk of your time in 2014 keeping up with the impact that the collision between data/digital/social/technology (and more) is having on your world and the world of your customers,” Pryor said. “It’s certainly never been more exciting, while at the same time challenging, to be in ‘marketing’.

“However, we all know that marketing certainly isn’t a paint by the numbers exercise. And what sits behind our numbers are the insights and efforts of so many people who have worked hard to create the MA’s diverse palette of courses, events and services.

“On behalf of your elected committees, our course directors and tutors and the many willing volunteers who give the MA both time and expertise, thank you. A very special thanks to our principal business partners NZ Post, IPSOS and IBM, as well as our many other supporters and sponsors.

“We truly are a vibrant community that faces 2015 as ready as we’ll ever be to embrace further change, to respond to more opportunities and lead in our respective markets.”

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