Marketo warms up for San Francisco summit

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SYDNEY, January 30 – Around 6000 global CMOs and marketers are expected to descend on San Francisco in April for the Marketo Fearless Marketer 2018 Marketing Nation Summit.

The Fearless Marketer takes on the opportunities and challenges we face in the frenetic pace of our digital world,” said Steve Lucas, chief executive officer, Marketo.

“Every CMO embracing new technologies and navigating rapid cycles of change, is doing it all with the earnest goal of driving meaningful engagement opportunities with their customers.

“At Marketing Nation Summit, we will supercharge their ability to do so with cutting edge insights, sneak previews of new technology, and inspired stories of fearless leadership from industry titans and global thought-leaders facing the same challenges each day.”

“The conference, which began in 2010, has become a premier event for digital marketing.”

The conference, which began in 2010, has become a premier event for digital marketing.

Topics on the agenda include:

  • The CMO of 2020 – What you need to know to future-proof your success in the ever-changing world of marketing.
  • Culture of Empowerment – Best practices to create inclusive teams who work together with the fearlessness and tenacity to lead transformation.
  • Order from Chaos – How to cut through the hype to choose and use technologies that power Account-Based Marketing, Personalisation, and Sales and Marketing Partnership.
  • Systems of Engagement – Your path to using tools, like artificial intelligence and predictive solutions, to find a data-driven way to emotionally connect with your customers.

The Fearless Marketer runs in San Francisco from Sunday 29 April to Wednesday 2 May.

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