Arrivals & Departures: MBM adds two

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AUCKLAND, Today: Sean McCready, managing partner at indie media agency MBM, reckons he’s “pretty excited about some new talent on the bench – calling out a crew which now has even more depth to deal with continued strong growth over the last few months”.

Catherine Hamilton joins MBM as investment director. Previously national trading director at VMLY&R, she takes charge of the agency’s media trading.

McCready said: “This is the third time I’ve hired Cath, having worked with her at Clemenger BBDO and Y&R.

“She’s an absolute star and, I believe, the best investment director in New Zealand and it’s great to have her on board. With MBM’s media buying reaching substantial levels, the time was right to add her exceptional talent to the roster and our decision is already paying off for our clients.”

Joining Hamilton on the management team is Nicky Greville who started as client service director in May. She also comes from VMLY&R where she was general manager media. Prior to Y&R she was strategy director at PHD.


“These two have serious media agency credentials – Hamilton from VMLY&R and Clemenger, and Greville, who’s ex Y&R and PHD.

“With a slew of awards and having managed a stellar cast of clients, Nicky brings her considerable strategic media chops to MBM, working across a large portfolio of accounts,” McCready says.

“While a relatively new mum herself, initially Nicky takes on Penelope Brown’s responsibilities while she’s on maternity leave, however she will continue in a leadership role at MBM beyond that.”

“We are excited to have Nicky on board. She’s very experienced, a great thinker and passionate about doing great work. Her strategic skills and passion for data-led communication fit the MBM ethos really well. Our team is really enjoying working with her.

About MBM
MBM (McCready Bale Media) was founded in 2010 by Sean McCready & Matt Bale and became NZ’s largest independent media agency with over 80 staff in their Auckland and Wellington offices. Services include strategy, media planning & buying, measurement & analytics consulting, search & SEO, social media management plus content strategy and production through their Breakout Room division. MBM, New Zealand’s most certified Google Marketing Platform Partner, was twice named NZ Media Agency of the Year. MBM is known for strategic thinking, effectiveness and being a collaborative partner for clients to achieve success through the power of data-led communications.


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