AUCKLAND, Today: MBM and Lumo have climbed aboard the electric vehicle bandwagon with giant Z Energy digital billboards in Auckland, Hamilton, Tauranga, Wellington, and Christchurch.
Z GM/retail Andy Baird said: “The innovative use of media is a part of the company’s recent Moving with the times brand platform that launched last week.
“The campaign is an opportunity to lean into the tough conversations we need to have to achieve a low-carbon Aotearoa – showing all New Zealanders how Z is moving with the times.”
“Data supplied is anonymous, with a make-and-model reference to determine engine type.”
Powered by camera-based vehicle measurement tool Lens, the Lumo-built HTML creative displays a live daily tally of EV vehicles that have driven passed each digital billboard.
Data supplied is anonymous, with a make-and-model reference to determine engine type.
MBM business director Kaitlin Mitchell said: “for Z to be moving with the times, we need an open and collaborative approach from media owners to help us deliver innovative solutions. We are delighted we have been able to achieve that with Lumo.”
Lumo, who supplied the PR, did not deliver a credits list.
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