MBM taps GM for Auckland

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AUCKLAND, Today: MBM has today announced the promotion of Penelope Brown to the newly created position of general manager Auckland. Brown has recently returned from maternity leave. She originally joined MBM in 2016 as client services director and became a shareholder in the business.

Her new role involves taking overall responsibility for the account service function of the Auckland office, ensuring the entire MBM product and service offering is market leading, and helping set the future direction for the company along with the managing partners and management team. 

With a media career spanning 17 years across both the New Zealand and Australian markets and experience leading multiple business categories, she says is passionate about delivering strategic media solutions for clients.

MBM managing partner Sean McCready said Brown has a proven track record in delivering award winning and effective work and thought leadership. 


“Coming back into this new role gives me a real sense of pride.”

“It’s great to have Pen back on board,” he said. “She is one of the best client managers in the industry and with her energy and strategic smarts back in the mix, I know that both our clients and MBM will continue to succeed and grow.

“I believe our senior team is the one of the strongest around and having Pen back on board adds even more depth.”

Penelope Brown said: “I am thrilled to be back amongst the MBM familia. It has been an epic four years for me personally, seeing the agency grow from 30 to 80 staff while delivering success to our clients through the breadth and depth of offerings we have here at MBM.

“Coming back into this new role gives me a real sense of pride. Seeing the awesome work being done in our data and analytics, content and account service teams gives me confidence that we are in a stronger position than ever to navigate the challenges this new landscape will bring.”

About MBM
MBM (McCready Bale Media) was founded in 2010 by Sean McCready and Matt Bale, and became New Zealand’s largest independent media agency with over 80 staff in its Auckland and Wellington offices. Now part of Publicis Groupe, MBM’s services include strategy, media planning and buying, measurement and analytics consulting, search and SEO, social media management, plus content strategy and production through its Breakout Room division. MBM, New Zealand’s most certified Google Marketing Platform Partner, was twice named NZ Media Agency of the Year. MBM is known for strategic thinking, effectiveness and being a collaborative partner for clients to achieve success through the power of data-led communications.


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