MBM strengthens senior team 

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WELLINGTON, Today: Indie media shop MBM has announced the appointment of Kaitlin Mitchell as a business director in their Wellington office.

MBM Wellington GM Annabelle Wilkinson said: “Kaitlin is a talented media planner and digital media strategist who has worked across a wide range of government and private sector clients.

“She joins the Wellington team following a period of sustained growth off the back of our recent Meridian and EECA wins. We are delighted to have her on board.”


“She’s ex oOh!, TVNZ, and senior digital marketing advisor at Fire & Emergency NZ.”

Mitchell brings extensive experience from her four years of planning at OMD and her role as media director at Stanley Street. She has also worked on the media supplier-side at both oOh! and TVNZ and most recently, client-side as senior digital marketing advisor at Fire and Emergency NZ.

Kaitlin Mitchell said: “I’m incredibly excited to be joining MBM. The wealth of knowledge and experience within the company is extraordinary and I’m looking forward to being a part of their talented and high-performing team.”

Now recruiting
MBM is currently recruiting for multiple roles across the agency in Auckland and Wellington.

About MBM
MBM (McCready Bale Media) was founded in 2010 by Sean McCready and Matt Bale, and became one of NZ’s largest independent media agencies with over 80 staff in its Auckland and Wellington offices.

Now part of Publicis Groupe, MBM was named NZ Media Agency of the Year in 2021 (for the third time), and IAB’s Digital Agency of the Year in 2019 & 2020.


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