AUCKLAND, Today: Wellington & Auckland-based media & digital agency MBM was named Agency of the Year (for the third year running) at last night’s NZ IAB Awards winning Agency of the Year.
MBM also picked up the category wins in Best Use of Social (gold for Griffin’s Bikkie Elections), Best Use of Data, Campaign Measurement and Optimisation (gold for TradeMe Motors Under the Hood), Best Use of Display (silver for Mazda), and Best Use of SEM/SEO silver for TradeMe Marketplace).
MBM chief digital officer Emily Isle said: “We’re honoured to win IAB AoY three years running.
“It showcases our continued momentum, delivering effective digital media, advanced analytics capabilities, and data marketing maturity that fuels our clients’ business growth.”
MBM (McCready Bale Media) is Publicis Groupe-owned media agency, founded in 2010 by Sean McCready and Matt Bale). It has 80 staff in its Auckland and Wellington offices. MBM’s services include strategy, media planning and buying, measurement and analytics consulting, search and SEO, social media management, plus content strategy and production.
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