MBM’s week of awards

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AUCKLAND, Tuesday: MBM New Zealand has continued to build on their digital achievements, taking home eight awards at the IAB NZ Digital Advertising Awards 2023, as well as Agency of the Quarter at the 2023 AUNZ Google Honours Awards.

MBM were awarded four Golds and four Silvers across Fire & Emergency New Zealand, Trade Me, Griffins and Waka Kotahi campaigns, making them the second most decorated agency of the night.

Public safety campaigns You’re Cooked and Extinguishing Fire Danger for Fire & Emergency, earned MBM Gold for Best Multi-Channel Integration Campaign, Best Brand Campaign, Best Use of DOOH, Best Use of Social, and Silver for SEM/SEO.

MBM’s previous head of digital median (now head of PMX) Kate Grigg was presented with a Grand Award for Council Member of the Year, in recognition of her contribution to growing and shaping the media industry, positively influencing IAB membership and stakeholder thinking.

MBM chief digital officer, Emily Isle said: “The IAB Awards recognise the collaboration and innovation digital requires. Every award reflects brave clients, a brilliant agency team and ground-breaking partners, all culminating in the effective work that’s the lifeblood of our MBM whānau.

“Awarded Agency of the Year in 2022, MBM’s Search team has also won Agency of the Quarter at the prestigious Q3 Google Honours Awards, recognised for their achievements in performance advertising against the very best agencies and providers across Australia and New Zealand.

Senior search director Charlotte Lobo, was also awarded the Agency Rockstar accolade, accrediting her talent in achieving exceptional advertising performance and making significant contributions toward the execution of meaningful best practices in the industry.

“Additionally, MBM has welcomed Education NZ, Sport NZ, and CERT NZ as new clients this year.”

MBM senior search director Charlotte Lobo said: “The Google Ads platform is packed with features that can help us maximise performance and value across our client set.

“This program presents us with a platform to test drive those features, discuss them with our Google representatives and clients, taking our Search strategy to the next level.

“We’re thrilled that the time and effort our team invested in this program in Q3, was recognised by the judges. Great clients, a super helpful Google Partner team and a very talented Search team – that’s our winning formula!”

“The awards come after MBM took home Agency of the Year at the 2023 Beacon Awards, recognised for their ability to deliver outstanding results, attract new clients, and nurture long term relationships, despite experiencing a leadership transition in 2022.

“Additionally, MBM has welcomed Education New Zealand, Sport New Zealand, and CERT New Zealand as new clients this year.


Best Brand Campaign – Gold (Fire and Emergency New Zealand)
Best Multi-Channel Integration Campaign – Gold (Fire and Emergency New Zealand)
Best Use of DOOH – Gold (Fire and Emergency New Zealand)
Best Use of Social – Gold (Fire and Emergency New Zealand)
Best Use of SEM and / or SEO – Silver (Fire and Emergency New Zealand)
Best Use of Video – Gold (Trade Me)
Best Use of Social – Silver (Waka Kotahi)
Best Use of Technology – Silver (Griffins)
Q3 AUNZ Google Honours Awards – Q3 Agency of the Quarter
Q3 AUNZ Google Honours Awards – Q3 Agency Rockstar, Charlotte Lobo

About MBM
MBM was founded in 2010 and has become a large New Zealand independent media agency with over 100 staff in its Auckland and Wellington offices.

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