AUCKLAND, Today: Shortland St-based M&C Saatchi – with Assembly and Liquid – has shot Countdown’s new Christmas spot, Reverse Fairytale.
M&C NZ ECD Paul Hankinson said: “To somebody who lives at the North Pole, Christmas with warmth and sunshine in shorts and jandals would seem pretty wondrous and magical – so it’s basically a Christmas fairytale in reverse.”
The integrated campaign runs across TV, OOH, digital and social.
CREDITS
Agency: M&C Saatchi
Executive Creative Director: Paul Hankinson
Head of Art: Gerhard Myburgh
Director of Operations: Sarah Hobden
Producer: Liz Rosby
Planning Director: Emma Fern
Group Account Director: Carly Pratt
Senior Account Director: Genevieve Slater
Senior Account Manager: Camille Coltman
Senior Designer: Luis Curiel
Client: Countdown
Acting GM Brand: Brid Drohan-Stewart
Senior Marketing Manager: Katja Green
Marketing Manager: Melissa Wood
Film Co: Assembly
Director: Alan Bibby
Animation Director: Jonny Kofoed
Animation Lead: Gary Sullivan
Head of Production: Helen Naulls
DoP: Ziga Zupancic
Editor: Tim Mauger
Colourist: Pete Ritchie
Music: Liquid (Peter Van de Fluit)
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