Sue McCarty, the redoubtable former ceo of the Marketing Association, has joined Australasian content marketing provider Castleford as NZ/Australia general manager. She is seen here yesterday (with business development manager Hamid Mashali) manning the company stand at ad:tech Auckland.
She’s only been in the role for a week, and told M+AD: “I’m still learning the ropes – but I’m loving it,” she said.
Castleford creates a broad range of white label content for some of the region’s biggest brands, as well as mid-sized organisations, non-profits and SMEs.
Its editorial, graphics and video content is produced by specialist in-house teams, working with Google-certified content strategists, using Castleford custom-built technology.
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