The Business of Influence PR signs ethical make-up pioneer

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NAPIER, Tuesday: Kiwi PR consultant Amanda McConchie (The Business of Influence PR) has signed a beauty jewel to her portfolio – Hawkes Bay’s Corbin Rd skincare system.

Developed by brand-builder/entrepreneur Wendy Nowell-Usticke, the luxurious new two-step skincare system has been formulated to cleanse, exfoliate, and deliver nutrient-infused rehydrated skin, while making the least impact on the planet through sustainable and reusable initiatives.

McConchie said: “If there was a Beauty Hall of Fame, Wendy would undoubtedly be a long-standing member. She has over 25 years of experience in the beauty industry having created one of the most iconic beauty brands of all time, Thin Lizzy Mineral Make-Up.

“It’s fabulous to see ethical brands pushing for sustainable change throughout New Zealand and the world. Representing a beauty icon in Wendy and her new brand that is also reusable, I am honoured to be working together to promote respect, integrity and responsible choices in our purchasing habits for the future.


“If there was a Beauty Hall of Fame, Wendy would undoubtedly be a long-standing member.”

“The Business of Influence has been tasked with promoting a clear brand identity throughout New Zealand in order to increase awareness and engagement with consumers.”

About The Business of Influence PR
Bridging the gap between talent agencies and public relations, The Business of Influence focuses on delivering strategies through tailored services, tiered packages and a membership platform for influencers and small businesses.

Launching in August 2018, The Business of Influence meets the demands of a generation of digital entrepreneurs whose innovation, youth and strategic objectives didn’t’ necessarily mesh with traditional agency methods and lengthy, costly campaigns.

McConchie has over 10 years of experience in the communications industry, beginning her career as a journalist at Fairfax Media (now Stuff.co.nz), before turning her hand to public relations. Working with New Zealand’s most influential and experienced PR mavens, McConchie successfully provided PR counsel and strategic campaigns for L’Oréal and the golden child of Kiwi start-ups, My Food Bag.

She was the 2016 recipient of Bauer Media Public Relations Rising Star Award.


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