AUCKLAND, Today: FCB has conjured up a new Pak’nSave Stickman series – just in time for Xmas. The creative – including the tvcs – was produced in-house by the agency.
“Having your relatives visit over Christmas can be pretty testing,” reads the agency blurb. “Luckily for Stickman, he and his cousin Snowy the Snowman are good buddies.
“This is Snowy’s first trip to New Zealand so since his arrival, he and Stickman have been touring the country asking Pak’nSave social media followers for tips on where to visit with the hashtag #SnowyVisitsNZ.
“Keeping him refrigerated is causing a problem – especially during trips to the beach.”
FCB CD Peter Vegas: “Snowy’s planning on visiting for at least six weeks as there’s so much of this beautiful country that he wants to see. Although keeping him refrigerated is causing a problem – especially during trips to the beach.”
FCB CD Leisa Wall (Vegas’ creative partner): “Stickman is taking his Christmas duties very seriously. Christmas is a big responsibility to carry on one person’s shoulders and Stickman has very small shoulders so we’re glad Snowy’s here to help.”
Stickman and Snowy’s adventures can be followed at Pak’nSave’s Facebook link, along with a series of new Christmas ads launching throughout December.
As well as TV and social, the fully integrated campaign will run across radio, digital, POS and out-of-home.
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