MDS NZ cleans up in Korea

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Media Design School is the most awarded school worldwide in the innovation category at the 2018 Ad Stars, according to MDS programme leader Kate Humphries.

Out of thousands of global ideas entered into the non-professional category at this year’s Ad Stars Korea, the judges handed out just 48 awards in total. NZ Media Design School ad students took out four of only 10 Innovation awards, making it the most awarded school in that category.

“We’re delighted to not only dominate the category, but also to score a win in print, a category that a lot of today’s students find incredibly challenging,” said AdSchool programme leader Kate Humphries.

“So, some well-deserved congratulation to our print winners, Zach Hall & Clementina de Ruiter, for Poachers or Doctors, for a campaign based on a nifty insight about how closely the work of gorilla doctors resembles that of poachers. 

“We’re delighted to not only dominate the category, but also to score a win in print.”

“Our Innovation winners, in only the second month of the course this year, explored ways in which big brands could create branded products or services that helped deal with important problems,” Humphries said.

“For such early work to stand up to the challenge of other courses on their final projects, is testimony to some very hard work on the part of our students.

“So, some proud high-fives to all our innovation winners: George Stafford & Tyson Keane for Occulus Teleoperated Mine Detonator, in which gamers explode landmines that would take a 1000 years to clear using existing methods; Hannah Stokes & Will Budget for Endit, a nail polish range from Body Shop [] that incorporates a dot lab salvia test to diagnose a crippling condition which currently takes an average of 7-10 years to diagnose; Phillip Meki & David Amann for Huawei Trains, an idea that uses nano technology on the top of trains to collect and redistribute energy; and lastly, Guy Tengrove & Emi Liu for Ali Baba’s 100% Counterfeit Range [] which used the counterfeit accusations levelled at the world’s biggest online retailer to kickstart an idea for a proudly 100% counterfeit range of plastic – ‘proudly’ because it’s made from bamboo composite, not plastic.

“This year we’ve won four One Show Merit finalists; a D&AD graphite pencil; a Future Lions finalist; and five Ad Star Crystals.”

“International competitions, despite the disadvantage to us of not being on a Northern Hemisphere educational timetable, have always been a way of stress-testing our ideas against international worldwide.

“This year we’ve done particularly well in international competitions winning four One Show Merit finalists; a D&AD graphite pencil; A Future Lions finalist; and four Crystal Awards for Innovation at Ad Stars as well as a Crystal for Print.

The winners table (scoll down for the link) does not include NZ’s other adschool – AUT. M+AD was unable to contact course leader Paul White, which means either that they failed to score … or simply did not enter.

  • All winners
  • Earlier M+AD story here
  • Our photo: The students’ names are embedded in the image – just hover or click!

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