MDS Students in Future Lions shortlist + Merits at The Young Ones

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AdSchool students Rebecca Sharp and Madison Norgrove took on thousands of student teams from around the globe earlier this year in the Future Lions challenge – and this week they received the news that they’d made it onto the shortlist.

Final results of competition will be announced in June at the Cannes festival. Judged by AKQA and Google in London, the Lions brief was simple: ‘Connect an audience of your choosing to a product or service in a way that wasn’t possible three years ago’.

The team’s idea for Libra took a currency that’s long existed – women asking for a tampon or pad from another woman and turned it into an actual currency. A multi-token, female cryptocurrency which used female investors to help women in period poverty. 

One Show challenge

Immediately prior to the Future Lion’s challenge, AdSchool students took on another global challenge; a brief for Sonnet Insurance for the New York-based One Show.

“It was a brief that had been on the Young Ones page since November last year,” says AdSchool CD Kate Humphries.

“In mid-February, a mere two weeks into our 2018 programme, we decided to play catch-up with all the Northern Hemisphere students by throwing a whole classful of new students straight into the deep end with, of all things, an insurance brief, and just under two weeks left on the clock until the deadline hit.

Only finalist from ANZ
“We were the only school from Australasia to make it to the finalist stages, and this week we felt particularly buoyant to hear the news that seven of our newbie finalist scored merit awards for their ideas.

“Congratulations to all students involved: Philip Meki, Tatiana Grigore & Rebecca Sharp (again) for Sonnet Perfumes; Tess Saxby & William Budgett for A Lot Happens In Cars, and Hannah Stokes & Maisie D’Cruz for Upcycled Accidents. 

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