MDS team tastes Blood

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This year, MDS AdSchool team Jake O’Driscoll & Sylvia Humphries became Cannes Future Lions finalists, won the Visa Future of Payment competition, scored a Crowbar win – and now they’re off to Sydney on Friday to join 28 other lucky creatives from Australia at the D&AD New Blood Workshop – Brief to Broadcast.

Developed in partnership with the Glue Society, Google, Will O’Rourke, Interbrand and M&C Saatchi, the workshop will be opened by Nils Leonard, CCO and chairman of Grey London (recently named as the top creative person of 2015 by Business Insider).

Leonard says he is “ thrilled to be working on the Brief to Broadcast workshop (because) young creatives are the future of this industry and helping to nurture them is essential”.

The workshop, run from the Glue Society Studios in Sydney, promises to be a frenetic, fast-paced industry crash-course in which the chosen young talent get their hands dirty by turning an original concept into a integrated campaign in a single day under the guidance and mentorship of some of the industry’s finest participants.

It seeks to bridge the gap between industry and education for the next generation of creative talent and the final results will be judged by a group of leading creative directors.

To be invited to attend, creatives and students had to submit a 60 second video on an issue they felt passionate about and which they thought was worthy of bigger attention.

“This is a fantastic opportunity for the the team,” says AdSchool CD Kate Humphries. “D&AD drives the industry forward by standing for and promoting diversity and innovation in creativity, and the fact that two places in the workshop were offered to a NZ student team is testament to the quality of our young, local talent.”

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