MediaCom has announced the promotion of Melbourne-based chief operating officer Willie Pang to the role of ceo of MediaCom Australia & New Zealand. The move, says London-based worldwide chairman/ceo Stephen Allan.
Pang takes the reins from incumbent ceo Sean Seamer, who has recently been appointed ceo of Supercars Australia.
“Willie joined MediaCom in 2015 as chief digital officer, and then chief operating officer in 2017, and has become an invaluable asset to the agency’s people and clients,” Allan said, in a release.
“Pang, a highly respected leader in the market, GroupM and within MediaCom, has more than 20 years’ experience at the forefront of a number of technology specialities, both for major international organisations and start-ups.
“With a deep understanding of the business and commercial side of digital technology, Pang has played a leadership role in the transformation of MediaCom and diversification of the services provided to clients.
“He is set to bring his skillsets, intimate knowledge of MediaCom’s people and product from his current position to continue to bolster MediaCom’s capabilities through its offices in Auckland, Brisbane, Melbourne and Sydney.
“As one of our largest markets, Australia is a key part of MediaCom’s global network.”
Willie Pang, CEO MediaCom ANZ added, “I am incredibly humbled to have been appointed CEO of MediaCom ANZ. I am passionate about continuing to build upon an already skilled team, one that will deliver incredible business performance for our client’s brands.”
Stephen Allan (whose focus in the release is almost entirely Australia-specific – he does not mention NZ once) said, “As one of our largest markets, Australia is a key part of MediaCom’s global network, and it’s a region we’re committed to growing even further. Under Willie’s leadership, I’m confident we’ll do so.
“His appointment is reflective of the outstanding contribution he has already made to MediaCom both in Australia and globally.”
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion. It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In the past year, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards 2015. The agency also captured six Media Lions in Cannes in 2015 making it the top performer among all global media agency networks.
MediaCom is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
GroupM is a leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions.
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